The Niagara Falls Santa Claus Parade is on Saturday, November 16, 2019 at 11.00 am. It has been recognized by Festivals & Events Ontario as one of the Top 100 Festivals & Events in Ontario. The parade is covered by numerous television and radio stations, local newspapers.

The Parade begins at 11:00 am on Victoria Avenue at Armoury Street, and travels north along Victoria Avenue, turning right onto Valley Way, right onto Queen Street and ending just past Niagara Falls City Hall.